Y.CO SUPERYACHTS
Y.CO is a full service superyacht company providing services in luxury yacht charter, known for providing the ultimate yachting adventures.
Bringing a modern approach to yachting with access to over a thousand of the best in class around the world, they needed to translate this fresh approach on their website with a series of brand guidelines and web copy to translate their unique selling points.
The below example is part of a wider website strategy I implemented, focusing on emotion-led copy, hyperbolic language, and visceral storytelling. I worked on rewriting the website to lure new customers into the world of opportunities that await with Y.Co.
