PORSCHE
Porsche is not a shy car, it's a symbol of success. Something to be seen and heard. But as a brand traditionally skewed to masculinity, the iconic heritage brand needed to show up with something new to say.
Inspiring powerful women to make their move and speak their dreams into existence, we used a hard-hitting tone of voice to galvanise customers to start showing up for themselves. Because a Porsche is not a shy car – it’s made for those who dream out loud.
Galvanising driven females all over the world to take ownership of their dreams, I wrote a script for the campaign – a rallying cry to claim achievements with pride, and acknowledge true potential at the heart of every life journey.
