HOTEL DU CAP-EDEN-ROC
Hotel Du Cap-Eden-Roc is one of the world's most famous and photographed hotels. Originally a retreat for writers and artists, it is not only a symbol of age-old elegance and sophistication, but one of untamed creativity.
I used a series of smile in the mind techniques to allow the reader to step into the tactile world of Cap D'antibes – piquing imagination with an inspirational tone, and excitement for the opportunities that accompany the legendary establishment.
By focusing on intangible feelings, memories and nostalgia, the writing offers a sense of escapism while enticing the customer to discover the experience for themselves. When done right, an alluring tone of voice can convert daydreamers into visiting guests, all in the click of a button.
